History
of World War Two Advertising Campaigns
AD*ACCESS, project of the Digital Scriptorium
Rare Book,
Manuscript, and Special Collections
Library, Duke University
AD*ACCESS
MAIN PAGE
FROM THE WW-II AD PAGE:
"Even before the United States officially
entered what would become the bloodiest war of all time, it had already
undertaken the largest, broadest, and most ambitious advertising campaign
ever.
Charged with the task of selling wartime
government programs and war bonds to the American public, the War Advertising
Council and the War Finance Committee sought to promote voluntary compliance
with bond buying quotas and rationing programs while at the same time contributing
to the home-front morale.
The work of these organizations produced
'the greatest volume of advertising and publicity ever given to any product
or agency' in the history of America.
Six major campaigns in support of the
war effort include Anti-Inflation, Awards, Conservation, Post-War, V-Mail,
War Bonds/Loans. A Timeline of advertising and military campaigns is also
available." |
